Archive for the ‘New Techient Product Releases’ Category

Writing web copy requires that you understand what your intended message is and keeping in mind this simple phrase BLUF. Bluf stands for

Bottom
Line
Up
Front

Web users are quick to move on to other sites if they can not quickly find the information they are seeking on your site. It is key to turning visits into sales to keep your copy short and to the point and avoid wasting your customers time with unnecessary fluff.
Here are a few key points in structuring and displaying your web copy.

1. Know your customers – Create a customer profile if possible covering the following areas:
   • Age Group – Pre-K, Adolescents, Teenagers, Young Adults, Middle Aged or Senior
   • Sex – Are they mostly male or female
   • Finances – Are they secure financially or not
   • Interests – What interests do they have and what about your products or services brought them to you
   • Concerns – What are your customers most concerned about when purchasing the services or products you and your competitors offer
2. Be concise and make sure content is easy to read
   • On the web, less is almost always more. Write your copy for the impatient, internet reader. Here are some guidelines for the length of your content:
     • Headings: 8 words or less
     • Sentences: 15 – 20 words
     • Paragraphs: 40 – 70 words
     • Page word count: 250+ words
   • Get rid of pompous words and fancy phrases. Effective writing is not about impressing the reader with your extensive vocabulary. It’s about getting your point across simply and effectively. Remember, BLUF and use short, simple words. Get to the point. And then stop.
3. Content Needs to Call to Action
   • Content is about getting the reader’s attention and keeping it. Content is about selling. Your content must tell your customer what actions to take.
4. Write for how people search
   • If you want your site to be found when people search the web, use words your target readers use. Before you begin to write, sit down and think carefully about the keywords you’re going to use. Then carefully weave those words and phrases into your copy. Here’s two Web sites that will help you find the right keywords and phrases for your site.
     • www.overture.com
     • www.wordtracker.com
5. Check it, Check it and then Check it again
   • Mistakes in web copy are temporary and can be fixed, but if you’ve noticed your error potentially thousands of others have also. Have as many people as you can proofread your copy before release. Check it yourself one last time even when you are certain it is correct

Introducing Techient’s WMS – Website Management System

We created a small business web site management system that built on the concept of providing quality featuires that small business owners really need to manage their website, not large quantity of features that are difficult to learn and or use. There are many CMS or content management systems available to the small business owner today. Many of them tend to be overly complex and hard for the typical computer user to understand or use effectively. We decided, to try focusing on  just what the typical small business user needs, and make it easy to learn and use.

So, what is included in our content management system?

• Custom Professional Design - A custom creative design by a professional designer. Every site we do is a unique custom design specifically created for you by one of our designers. The designs wraps around the content area of your pages and provides that professional look and feel you want for your company.
• Secure Management System - Your content management system will be password protected by our user authentication and login management. Be secure in knowing that others will not be able to edit your pages without your consent
• Easy Edits to Your Website - No small business owner has the time to learn to code or program their own web site. We provide you with the to do it easily.
  • WYSIWYG Editor
    
  • Navigation Menu Management
  • Picture Management
    
  • Link Management
  • Spell Checker
  • Add tables, Format text Cut and paste from other applications and more are all a part of our editor
• 24×7 Access - You can edit your site on your schedule. No waiting for a developer to get your site and get your updates done. You can them your self whenever it’s convenient for you.
• Affordable Price - We work hard to maintain the highest quality possible at a rate the small business owner can afford. A low set-up fee with an affordable monthly payment bring a high quality unique web site within reach of the average small business owner.
• Website Hosting - We host and register your domain name, setup your email accounts and provide you with Cpanel an industry leading web hosting management application.
• Search Engine Optimized – Your web sites need to configured in a specific way in order to ensure that they get in the search engines and they get noticed.
  • Search Engine Friendly - Our content management system allows you edit the things that are most important to search engine placement
  • Hand Search Engine Submission - We submit your web site to the top search engines to make sure that it gets included.
  • Local Search Submissions – Ever been to Google and typed in “Chinese Restaurant, Sebastian FL”. You get a map with the Chinese restaurants in that area. Want your business on that map when someone’s looking for it? We will get you there.
  • Maps and Yellowpage Submission – We will register your site with the free yellowpages sites.
• Service - Techient’s staff of professionals are here to help you along the way. Have a problem, need to know how to do something, contact us and get answers.

Want to see it in action? Take a test drive? Click Here to visit our demo site or Click Here to request a demo login

Want more information and pricing? Click here for more information on Techient’s content management system.

Welcome to the Techient Web Designs blog. Watch here for updates on our products, tips and tricks for website and internet marketing success and more.